They just stop advertisers from specifically targeting you using that data. If you don't want this to happen, switch the setting from Allowed to Not allowed.īear in mind that these settings don't reduce the number of advertisements you see on Facebook, nor do they delete the data that Facebook has amassed on you. Here you can control whether Facebook can use data from its marketing partners-and there are an awful lot of them-to put more relevant advertising in front of you. Open up Ad settings to make even more changes. The social network behemoth says it uses your data to show relevant ads and keep you safe if someone signs into your account from a country you're not usually in, for instance, Facebook can flag the activity as suspicious. How hard you want to pull back depends to a certain extent on how much you trust Facebook. Fortunately, there are numerous ways to limit the volume of data that it logs. But Facebook has ways of keeping tabs on people who aren't even signed up for the service. Some of this comes with the territory of using Facebook: If you want to take advantage of its features, then you have to give up a certain amount of information about yourself. Facebook's tentacles stretch out across other websites and services, into the various apps you're using on your phone, and to the places you physically visit in the real world-especially if you decide to check in on Facebook while you're there. It won't come as much of a surprise that Facebook tracks you on its platform-that's why it can resurface your birthday photos from five years ago-but you might not yet realize the scope and the depth of its tracking all across the internet.
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